Tips And Advice

Personal endorsements increase sales

Personal endorsements and testimonials are going to provide far more credibility than banner ads and pretty pictures ever will. You must have them. Write your own. Ask your customers for feedback. Get as many legitimate words of praise for the program that you are promoting as possible.

Have you ever seen the ads that read; "I lost xx pounds - ask me how". They are everywhere; in newspapers, on buttons that people wear, laundromat bulletin boards, bumper stickers, etc.. As distasteful as they may be, they are a testament to the power of personal testimonials.

Promote in your signature

One way to promote an affiliate program is by giving it a brief, eye-catching, tempting mention in a signature at the end of an e-mail. I joined The Amazing Formula program when I was tempted by an intriguing signature similar to this:

Have you seen the Amazing Formula?
http://www.AssociatePrograms.com/amazing/

You can create several different e-mail signatures, each one promoting a different commission-earning product, and use which ever one is most appropriate for the e-mail you're sending.

I use Eudora Pro e-mail software, which makes it easy to set up a range of different signatures suitable for different occasions.

The worst way to do it

The dumbest way to promote a program is to use spam – bulk unsolicited e-mail. You can wreck your reputation, lose your Internet connection, forfeit any commissions you've earned, and the company may even bill you for the time it has wasted dealing with complaints about you. Don't say you weren't warned!

Selfish, inconsiderate oafs use spam.

The laziest way isn't the best

Website owners doing very well with associate programs usually don't just paste in a banner and wait hopefully for the money to roll in. They write endorsements, provide useful content, offer helpful advice . . . in all sorts of creative ways they weave the links and graphics into the content on their sites.

Aim for repeat visitors

Often people will buy on their THIRD visit to a site, not the first. So you'll miss out badly if your traffic is not interesting and useful enough to encourage people to return.

Planning a banner farm? Don't even waste time thinking about it.

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